Mo Allibhai
Adtech product leader, industry expert, analyst and evangelist.
Expertise
With twenty years of experience increasing the aperture of my adtech coverage, I'm one of a handful of global experts in the related fields of programmatic advertising, ad security, consumer privacy and market concentration - relied upon by leading vendors, agencies, journalists, and global regulators.- Adtech, real-time bidding, pre-bid integrations
- Ad fraud, spoofing, brand safety, viewability
- Publisher monetization, bot mitigation, and preventing bad ads
- Data deprecation, privacy enhancing tech, alternate IDs
- Generative AI use cases for adtech and impact to COGS
- Business messaging, call authentication, mobile infrastructure
- Adapting martech products to adtech buyers and pricing models
- Go-to-market strategies and pre-release planning
Services
A range of options to assist your organization as you explore and scale in the adtech space, including:- Custom research and analysis on trends, solutions or vendors
- Remote and in-person advisory
- Speaking and moderating at industry events
- Review prospectus/S-1 filing
- Competitive intelligence audits and landscapes
- Editing press releases and marketing collateral
- M&A due diligence (spoiler alert, you're probably being lied to)
- Board or expert panel advisory and membership
Contact
Schedule a free inquiry session here.